Over the Pond: USA vs UK make-up trends

By Mallory


We speak the same language (English), eat the same pizza (Dominos!), and shop at many of the same stores (H&M, Lush, etc.). As an American student studying at Oxford, I’ve experienced very little so-called “culture shock.” One area in which I’ve noticed some difference is when it comes to makeup trends -- specifically, winged eyeliner.


 
A British cosmetic institution?




 This fashion statement seems to have become a bold, beauty norm in the UK, while the U.S. has favored flattering shadows with less liner. UK YouTube beauty gurus such as Louise “Glitter” (SprinkleofGlitter) and  Zoe “Zoella” Sugg (zoella280390), each with subscriber numbers in the multi-millions, are constantly seen sporting and promoting winged eyeliner. U.S. equivalents, such as Kandee Johnson (kandee johnson) and Megan L. (ulovemegz), on the other hand, present their beauty bombshell looks without this makeup effect.

Rule Britannia!
 

I interviewed Oxford students, American and English alike, to ask for their opinions on this subject. American native and attendee of Mansfield College, Jenna McKinley, commented that her daily eye makeup routine, in line with the U.S. trend, “consists of just brushing on some simple shimmery eyeshadow.” Fellow Wadhamite and American citizen, Raise Reyes, commented that she, too, applies eyeliner only on her top lashline, wingless; English-born Oxonian, Anna Burn, contrarily, says she wears “winged eyeliner all the time, even if... just going out to the shops.” Burn added,  “[winged eyeliner] seems to be a more common style for people to wear” in Britain.

 

 
Whether these comments are actually illuminative of a greater theme among many British women is difficult to determine from Oxford observations alone.  What can be stated is that regardless of nationality, eyeliner -- winged or unwinged -- has the potential to enhance the drama of any makeup look!

 

 

 

 

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