Over the Pond: USA vs UK make-up trends

By Mallory

We speak the same language (English), eat the same pizza (Dominos!), and shop at many of the same stores (H&M, Lush, etc.). As an American student studying at Oxford, I’ve experienced very little so-called “culture shock.” One area in which I’ve noticed some difference is when it comes to makeup trends -- specifically, winged eyeliner.

A British cosmetic institution?

 This fashion statement seems to have become a bold, beauty norm in the UK, while the U.S. has favored flattering shadows with less liner. UK YouTube beauty gurus such as Louise “Glitter” (SprinkleofGlitter) and  Zoe “Zoella” Sugg (zoella280390), each with subscriber numbers in the multi-millions, are constantly seen sporting and promoting winged eyeliner. U.S. equivalents, such as Kandee Johnson (kandee johnson) and Megan L. (ulovemegz), on the other hand, present their beauty bombshell looks without this makeup effect.

Rule Britannia!

I interviewed Oxford students, American and English alike, to ask for their opinions on this subject. American native and attendee of Mansfield College, Jenna McKinley, commented that her daily eye makeup routine, in line with the U.S. trend, “consists of just brushing on some simple shimmery eyeshadow.” Fellow Wadhamite and American citizen, Raise Reyes, commented that she, too, applies eyeliner only on her top lashline, wingless; English-born Oxonian, Anna Burn, contrarily, says she wears “winged eyeliner all the time, even if... just going out to the shops.” Burn added,  “[winged eyeliner] seems to be a more common style for people to wear” in Britain.


Whether these comments are actually illuminative of a greater theme among many British women is difficult to determine from Oxford observations alone.  What can be stated is that regardless of nationality, eyeliner -- winged or unwinged -- has the potential to enhance the drama of any makeup look!






  1. This comment has been removed by the author.

  2. It’s amazing in support of me to truly have a web site that is valuable meant for my knowledge.
    nyc women's clothing

  3. The black is beautiful movement has gone a long way towards reminding us that black beauty standards are as worthy of being respected and loved as any other skin color. And here's a deep Truth (and by deep Truth I mean a truth that holds true for all cultures, for all people through all periods of time, in other words it doesn't change according to some or other societal whim) - we are all beautiful Sacred Beings regardless of our body size or shape or it's exterior color. Now those beauty standards are ones I can buy into! Brilliance SF Cream coupon

  4. Beauty is defined as the phenomenon of the experience of pleasure, through the perception of balance and proportion of stimulus. It involves the cognition of a balanced form and structure that elicits attraction and appeal towards a person, animal, inanimate object, scene, music, idea, etc. It is also seen as An assemblage or graces or properties pleasing to the eye, the ear, the intellect, the aesthetic faculty, or the moral sense. 풀싸롱